Your next cult-status wear…
Hiroshi Fujiwara is a cultural fomenter and a pop infiltrator. He has a personal way to subtly tweak items giving them a cult-status spin. He shifted the Moncler duvet to his own parameters.
What is MONCLER Genius?
Eight different projects define the unity of Moncler Genius.
Unity comes from focus, as interpretations of the Moncler ethos stem from the product.
Each project has the classic Moncler down jacket as the main playground, stands on its own, and all of them unanimously converging on the item. Keeping function at the core and approaching the duvet as an object, unique experiments ensue. The creative soul of each project morphs with the Moncler soul, creating a new identity that is truly authentic. The message is straightforward, the creative content clear. Creativity fuels an ascending movement palpable everywhere.
Moncler Genius acknowledges the singularity of the customers and the variety of their tastes, exploring fragmentation as an asset.
Each Moncler Genius project is identified with a number. Numbers do not create a hierarchy, but facets to the whole, the Moncler Genius Building.
Have a beautiful and successful week!
RUNWAY BRILLIANCE: MONCLER + Fragment Hiroshi Fujiwara #ultimatereport #runwaybrilliance #collection #fashion #trending